Design process: Creating content for websites and digital publishing assets

1. Plan

Plan quality content to deliver specific goals.

2. Create

Create quality content to work across a range of channels and devices.

3. Promote

Promote and measure the impact of your content against your goals.

Create quality content learning framework

Learning and teaching creative content in higher education

By Wendy Corbett

Quality content is more likely to meet stakeholder goals, rank in search engines, meet audience expectations and engage an audience towards an action.

Wendy Corbett is a lead digital content designer and specialist in digital content design and learning, specifically how to research, write, create and manage online content, including text, images, video and other creative media.


Wendy Corbett worked in the local, national and international print media and publishing industry for over 10 years before re-training to embrace the online audience. Now, with over 10 years additional digital experience she has designed digital content for clients including The University of Worcester, Worcester City Council, Worcester Students’ Union and for Maros Holmes Creative. Wendy is an expert practitioner and lecturer in Visual Language, Communication Design, Digital Arts and Creative Digital Content at The University of Worcester. She also the content design lead for The University of Worcester’s online Sustainability Magazine.

View my full profile on LinkedIn.

  • Master of Arts in Design Studies, Central Saint Martin’s College of Art and Design, UK. 
  • Bachelor of Arts Honours in Creative Digital Media 2.1 , University of Worcester, Worcester. 
  • Higher National Diploma in Multimedia, Worcester College of Art and Design, UK. 
Professional Training  
  • Postgraduate Certificate in Supporting Student Learning in Higher Education, University of Worcester, 2021 (AFHEA).

Recent projects

Please contact me for examples of recent publishing project work and its impact.

View recent projects

The University of Worcester’s Online Sustainability Magazine


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